Our Staff

Patrick Cowherd

Patrick Cowherd is the Founder/CEO of PC BRANDS, Founder/CEO of THE CHEERLEADING AGENCY, Founder/CEO of THE DANCING AGENCY, Founder of The Champions Cup Cheer & Dance State Nationals, Founder/CEO of CheerCussion.

Patrick is the Brand’s Chief Visionary Officer who has been instrumental in the success of multiple subsidiary brands and has over 20+ years of experience in Brand Management, C-suite Administration and Business Consulting.

Joyce Whitaker

Joyce Whitaker is a former HR and Operations Executive who holds an extensive resume within the non-profit, small business and spirit industry sectors.

She is a results-driven Business Professional with over 15+ years' experience creating innovative business solutions and HR initiatives that promote employee and company growth. Proven success managing multi-site operations and establishing HR policies, procedures, and programs that align with organizational objectives.